Contest Beat

I’ve been meaning to post this tip for a while and have some time now so here goes quickly… Someone recently got in touch with me here at Contest Beat saying he was about to  launch a new website and would have about $500 to run a contest. He wanted to know what would be the best way to disburse the prizes - 1 x $500 prize, 1 x $250 with 10 x $25, or what?

I replied back saying that $500 was probably an excessive amount to offer as a prize first up. Firstly, you can get a lot more bang for buck by running, for example, a $100 contest every week for one month, than you could giving away $500 at once. Secondly, don’t give away cash - make it an iPhone or something, and finally - people might not trust a new site giving away $500 cash enough to bother entering.

So what can you take away from all this? Bigger isn’t always better!